Using the AIM for Results approach ITC concentrates on developing long-term partnering relationships with committed and capable TISIs to embed sustainable improvement. This
well-
tested methodology
takes client TISIs from one level of maturity to a significantly higher level through long-term (1-3 years) intensive support.
It is a holistic and targeted approach that strengthens the performance, efficiency and effectiveness of TISIs.
Aim for Results comprises the following three stages:
- Assess: analyse the trade-support infrastructure in a country or region and identify TISI effectiveness and efficiency
- Improve:understand and address needs through capacity building and business-advisory solutions
- Measure: determine what to measure and how to measure performance
The establishment of results-measurement systems as well as better managerial and operational practices will allow TISIs to upgrade the quality and effectiveness of the services that they
provide to their SME clients, with a direct effect on their trade performance.
At the end of ITC assistance, the TISIs are in a better position to:
- Develop the internationalization capabilities of SMEs
- Facilitate the internationalization of SMEs through export & investment promotion and creation of business linkages
- Advocate for the needs and the requirements of SMEs to the policy makers